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The Last Mile Problem: When Dashboards Don’t Change Decisions & Lack Organisational Intelligence.
Most enterprises don’t have a data shortage. They have a movement shortage.
Dashboards refresh. Reports circulate. Insights land in slide decks. Yet the same decisions get made the same way—at the same pace—often with the same debates.
That gap between “we know” and “we do” is the last mile problem. It’s where analytics investments quietly lose their return. It's where you need organisational intelligence.
Spark
4 days ago5 min read


Why Data Quality Has Become Your Strategic Differentiator
Data quality has moved from the back office to the boardroom. Clean, trusted data now drives speed, customer experience, risk reduction and AI readiness.
Spark
Nov 27, 20253 min read


AI Starts With Data Integrity Not Algorithms
Most AI projects fail not because the models are wrong but because the data underneath them is not trusted. We explore why data integrity is the real foundation for every AI outcome.
Spark
Nov 17, 20253 min read


The Real Reason Your Data Still Fails
Most organisations don’t have a data problem — they have an ownership problem.
Your data won’t improve until your accountability model does. Discover why data quality fails without clear ownership and how treating data as a product creates trust, speed, and real business value.
Spark
Nov 9, 20253 min read


Why Most AI Pilots Fail And What to Do Instead | Spark
Most AI initiatives never move past experiment stage. The problem isn’t the algorithms — it’s organisational readiness, data quality, and execution. Here's how to turn pilots into production-grade value.
Spark
Oct 30, 20254 min read


Your Data Transformation Is Failing (You Just Don’t Know It Yet)
Most data transformations fail not because of technology, but because organisations lack clarity, ownership, and measurable business outcomes. Every organisation seems to think they're on a “data transformation journey” but few can honestly say they know where they’re going or if they’re even moving. At Spark, we’ve sat in boardrooms where millions of euro have been spent on data platforms, new tools, and entire teams of analysts… yet the same problems persist: ✅ Inconsistent
Spark
Oct 23, 20252 min read


Synthetic Data: Powering Compliant and Scalable AI for Forward-Thinking Organisations
As European organisations race to deploy AI, many face a common roadblock: how to access usable data without breaching privacy laws or exposing sensitive information. Synthetic data offers a breakthrough, enabling compliant, scalable AI across finance, healthcare, manufacturing, travel, and beyond.
Spark
Jul 15, 20253 min read


How Traditional Enterprises Can Actually Win with Generative AI – A Data-First Approach
Generative AI is more than just a buzzword—it’s a powerful tool for traditional enterprises looking to unlock value from their data. In this post, we explore how legacy organisations can take a data-first approach to AI, driving real impact through cleaner pipelines, smarter automation, and scalable governance.
Spark
May 27, 20253 min read


The Quiet Failure of DIY Data Teams and What Smart Leaders Do Instead
Why building from scratch might be the most expensive, slowest, and riskiest move you can make in 2025. Walk into any large company...
Spark
Apr 30, 20252 min read


Forget the Hype—Data Strategy Is What Really Powers AI (It's the Real MVP)
To become truly AI-native, enterprises must start with a strong data strategy. Discover how data architecture, governance, and culture lay the foundation for scalable, trustworthy AI—turning isolated experiments into business-transforming solutions.
Spark
Apr 22, 20252 min read


Hiring Challenges in Data Roles: How to Effectively Execute Your Data Strategy, from the CFO, CDO, or COO Perspective.
Hiring challenges in data roles are delaying digital transformation across many organisations.
Spark
Apr 10, 20253 min read


AI Adoption Starts with Data: Why High-Quality Data is the Key to AI Success
You can’t build AI on shaky ground. Clean, connected, and well-governed data is the starting point for any meaningful AI journey....
Spark
Apr 2, 20253 min read


Beyond Headcount: Why Team Augmentation is Key to Data & AI Success
How embedding expert talent can accelerate delivery, reduce risk, and create long-term value. Delivering meaningful results in data and...
Spark
Mar 31, 20252 min read


From Data Chaos to Clarity: Building an AI-Ready Data Architecture
Why scalable, well-structured data architecture is the foundation for successful AI adoption. From Data Chaos to Clarity: Building an...
Spark
Mar 31, 20252 min read


Why CFOs Should Lead Data Strategy and Transformation Programs
Harnessing Financial Expertise to Drive Data-Driven Success. In today's rapidly evolving business landscape, data has become a...
Spark
Mar 31, 20252 min read


Private Equity Meets Performance: Why C-Suite Transformations Fail Without Data
Discover how to unlock sustainable value from PE investment by focusing on what’s often overlooked—your data. When Speed Collides with...
Spark
Mar 31, 20252 min read


Unlocking Hidden Revenue: How Data Monetisation Fuels Enterprise Growth
Learn how to monetise your data assets and turn untapped enterprise value into real business growth Why Data Monetisation Matters At...
Spark
Mar 31, 20252 min read
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